Iguana Creative specialise in creating unique projects that utilise the very best aspects of the design, display and structural industries. With a portfolio that ranges from signage to furniture to public art and infrastructure projects, Iguana approached us to create an identity that would represent this breadth of skills. Taking cues from both organic and built environments, we created a custom logotype based upon an underlying square grid. Each letter flows organically into the next with similar diagonals creating a strong sense of direction and visual connection - just as Iguana's solutions do. Originally created in 2016, the bright green corporate colour ties in with the natural environment, while the flexible logo colour system used to represent the main categories of work calls on colours found in the various materials and oxidized metals that Iguana work with. More recently in 2022, the colours have been paired back to a soft black or white to fit with the new simplified website and branding.