‘SMT Drainage & Excavations’ came to Beanstalk in 2019 with their ‘old logo’ when their website needed updating. We built a functional and fresh website featuring the old branding. In 2023 SMT’s services had expanded and they were now also specialising in plumbing into new and established homes. This called for a rethink of the branding with a new focus on two distinctly different audiences. Plumbers could arrive at homes in their ‘SMT Plumbing and Drainage’ branded vans, whilst the Excavations teams could arrive at larger worksite projects in trucks with heavy machinery with the ‘SMT Excavations’ branding. Back at the office - Directors, managers, and admin’s still needed to oversee all operations. The ‘SMT Plumbing, Drainage & Excavations’ branding system was our solution, with three logos sharing a common theme. The new logotype features a modern take on the old ‘SMT’ logo font to maintain brand recognition, and a system of coloured icons was developed to convey the different services. Consideration has also been given to future proof the logo system for further expansion of services.