Kombi Crew (formerly Adelaide Combi Coffee) came to us with the idea of giving their existing logo a tidy up. After chatting we decided a brand strategy was needed to help future proof the brand for expansion and new directions. That’s when the ‘Kombi Crew’ brand was born! The change of name provides them with an overarching company identity for managing operations, and complimentary sub brands of ‘Kombi Crew COFFEE’ for the existing orange Kombi, and ‘Kombi Crew BAR’ for the newly acquired blue Kombi. The logotype itself combines a relaxed typeface with wave-like curves and a background coloured circle to pull it all together. A flexible colour system was developed to differentiate the sub brands and complement the Kombi Van colours.