Mad Consulting Solutions

Company Logotype

Madeleine came to us with the name 'MAD Consulting Solutions' for her new business. 'Mad' short for Madeleine, and also the acronym for 'Make A Decision' made a lot of sense to her as a name for her business, but it also presented a challenge when trying to portray a professional range of services in a traditionally conservative industry. Rather than shy away from the idea of being mad, we decided to develop a tagline that embraced the name in a quirky yet professional way, representative of the different and engaging manner in which Madeleine works with her clients.

  • Process
  • logo design