Iniquity Single Malt Whisky

eCommerce Website & CMS

We were approached by Tin Shed Distilling Co. to craft a unique/boutique online presence to present and sell their product. The site, its management, and the customer experience all had to be as polished as their now multi-award winning products. 'Iniquity' first online Batch No. 002 release of Single Malt Whisky to it's loyal followers in October 2015 sold out in less than 2 days, and subsequent releases in less than 6 hours!

We delivered a customised 'Expression Engine' CMS solution that made the management of their products and news simple, and installed a shopping cart to handle the data collection and checkout process. The 'Den of Iniquity' also offers subscribed members a unique login and access to pre-release offers and other members-only content, ensuring they have the best chance of getting their hands on the highly sought after Iniquity whisky. With a great deal of Iniquity's audience being mobile users, we also ensured the responsive design of the website was just as seamless as the desktop user experience.

Supporting the website is an eMarketing solution - A tool that keeps their loyal subscribers informed of the product's success and batch releases as they happen > Iniquity eMarketing Example

  • Process
  • website design
  • responsive
  • web building
  • cms
  • ecommerce
  • shopping cart
  • members area
  • emarketing
  • seo