Marienberg wines was a successful 1970’s family wine brand operated by Australia’s first female commercial winemaker, Ursula Pridham. Beanstalk was approached by Ursula’s son Ben Pridham when the opportunity arose for him to reinvent and modernise the iconic groundbreaking 'MARIENBERG' brand. Taking Marienberg back to its roots, and combining the passions of father Ben and his daughter Jemma, we were given the opportunity to develop an earthy and playful label, starting with a simple line art illustration that was supplied to us - We enhanced the image with some contrasting black fills and rosé coloured berries, then applied a high build gloss UV varnish to the 'Roots Rosé' type and berries. All typography on the front label was hand drawn to help convey the hands-on nature of every aspect of this wine's journey from vine to bottle.